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Vaping has been on the rise since 2009 and the introduction of disposable e-cigarettes: electronic cigarettes that look like real cigarettes but are thrown away after use. Many producers flooded the market without having any real knowledge and experience of this sector. This led to a lot of negative reactions and experiences. Some of them were justified but the majority was certainly not.

We are now 5 years further down the line and both the sector and the products have become well-established. Based on their experiences, many manufacturers have further developed their products and have now radically improved them into high-quality vaporizers. A lot of progress has also been made in liquids. Vaping is on the rise and has become a well-established product experience, ready to acquire a strong position in the market.

In spite of the many limitations on smoking imposed by politicians, the number of smokers in most European countries has stabilized and is still around 25%. This is a huge number and young people certainly constitute a growing group of users. Because of the addictive effect, many people will continue to smoke for decades to come, particularly because there has been no real alternative up to now.

Research has demonstrably shown that vaping is approximately 95% less harmful than smoking, which is why we think that the electronic cigarette is a proper and responsible social development. At the moment, in the Netherlands at least, vaping and its associated products do not come under the Tobacco Act, and we advocate that this should remain the case. It’s of major social importance to educate young people in particular about the harmful effects of smoking and to encourage them to stop or switch to vaping.

In the countries surrounding the Netherlands, the number of smokers who have switched to vaping is around 20%. Owing to all the negative reporting, that figure is still around 5% in the Netherlands – a bad development with all its associated negative effects.

In countries where vaping has already become socially acceptable, a lot of research has now been carried out that confirms the benefits of vaping. Below you will find a few examples of the many reference cases and studies.

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